Using a live search on Google does not accurately show if your ads are being listed. Every user sees different search results, and takes historic search behavior, buying behavior, and more into consideration. Monitor your reports to ensure the people who matter are seeing your ads as they search for your products or services.
If you find yourself asking “why is my ad not showing up?” here are the top 3 reasons your ad isn’t showing up:
You have run out of budget
Let’s say your monthly marketing budget is $150. When divided evenly over 30 days, this gives you a daily budget of $5. Let’s say your average cost-per-click is $1, and you have already received 5 clicks today. In this case, your ad will stop showing until the next day because you don’t have the daily budget for even one more click. It's possible that your budget can't accommodate all of the traffic available for your keywords and other campaign targeting settings.
To make sure that your budget lasts throughout the day, your search provider will reduce how often your ads appear. Ads in the campaign can still appear, but might not appear as often as they could. If you search for your ad after you have exhausted the budget, consider increasing your budget to maximize your potential with pay-per-click.
Is that keyword in your campaign?
Remember to use one of the keywords that are in your Kliken campaign in order for your ad to appear in search results. Sometimes the reason your ad does not appear in search results can be simple—that keyword is not in your campaign. If you enter a keyword for your search query and don’t see your ad, head over to your Kliken account and check that you have that keyword active in your campaign.
Your competitors are out-bidding you
The paid search arena gets more competitive every day. You may achieve top ad position today, but you can’t predict when your competitors will start out-bidding you. If the product or service you’re advertising for has a high number of competitors running PPC campaigns, it may be challenging to maintain a consistent ad position. Kliken monitors your average position and your visitors’ engagement level to avoid being pushed to a less than ideal ad position.
As you can tell, a lot of work goes into ensuring that your ads will show up on Google search results. If you’re already stress-eating chocolate cupcakes because your ad is not showing up, give us a call!