The following data points are collected about a visitor to help analyze web and campaign traffic.
- City
- Region
- Country
- Time zone
- Browser
- Browser Version
- Browser Language Setting
- Browser Settings
- Names, Descriptions, and versions of browser plugins
- Device
- Current URL
- Initial Referrer
- Initial Referring Domain
- Operating System
- Referrer
- Referring Domain
- Screen Height
- Screen Width
- Search Engine
- Search Keyword
- UTM Parameters (ie. any UTM tags associated with the link a customer clicked to arrive at the domain)
- Last Seen (the last time a property was set or updated)
- Cookies Enabled
- Domain Name
- Full URL
- Screen Color Depth
- Java Installed
- Java Version
- Flash Installed
- Flash Version
- Site Specific - Site Defined User Identifier
- Goal Identifier
- Tradedesk ID
- Connect Lead ID
- IP Address
For any order processing from ecommerce sites, we may include the following data with other points listed above:
- OrderID
- SubTotal
- Total
- Tax
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