The following data points are collected about a visitor to help analyze web and campaign traffic.
- City
- Region
- Country
- Time zone
- Browser
- Browser Version
- Browser Language Setting
- Browser Settings
- Names, Descriptions, and versions of browser plugins
- Device
- Current URL
- Initial Referrer
- Initial Referring Domain
- Operating System
- Referrer
- Referring Domain
- Screen Height
- Screen Width
- Search Engine
- Search Keyword
- UTM Parameters (ie. any UTM tags associated with the link a customer clicked to arrive at the domain)
- Last Seen (the last time a property was set or updated)
- Cookies Enabled
- Domain Name
- Full URL
- Screen Color Depth
- Java Installed
- Java Version
- Flash Installed
- Flash Version
- Site Specific - Site Defined User Identifier
- Goal Identifier
- Connect Lead ID
- IP Address
For any order processing from ecommerce sites, we may include the following data with other points listed above:
- OrderID
- SubTotal
- Total
- Tax
- Shopping cart items (for some ecommerce installations)
For any purchased campaigns through networks such as Google, Facebook, and more, we will use their conversion and tracking scripts to help monitor your campaign's performance and build relevant audiences for your ads.