Why does the ad title have my category and product name? (Enhanced Product Titles)

If you've seen your Shopping Ads live, you may have noticed your category name added to the front of your product titles. This is what's known as enhanced product titles.

Since Google uses your product titles and product descriptions to match your ads to people browsing online, we use enhanced product titles to help your products stay in front of relevant people as they're browsing online for their next purchase.

We automatically include enhanced product titles to help your campaign. If you do not want to include the enhanced product titles, feel free to reach out to our support team, and request enhanced product titles be turned off. 

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