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What is the automation fee, and why do I have to pay it for Google Free Listings?

Our services for Google Shopping* offer not just listing optimization but the entire product feed optimization. We are deeply integrated with our e-commerce partners so we can pull your store and product data such as images, product titles/descriptions, order status, shipping/tax information, product availability, and other required data to run your campaigns. Our services build, upload, and manage your product feed automatically with all of this data resulting in better performing campaigns and much more time for you!

Here are just a few of the benefits you get from the automation fee
- Google Merchant Center and Google Ads account creation and setup
- Updates to your store or products automatically reflect in your product feed (ex: price changes)
- Out of stock products will stop serving automatically, saving costs and time
- Automatic conversion setup and installation to track sales, revenue, and ROI
- Tier 2 support for suspension, account issues, or disapproval handling 
- Daily bid strategy review and adjustments based on performance

Best of all, the automation fee allows you to build and launch Smart Shopping campaigns at any time, while all you do is pick your ad spend budget. If you have any questions or need more info on this topic, feel free to reach out to our support team at any time! 

*Google Shopping is the base platform for Google Free Listings (Google Surfaces) and Smart Shopping campaigns. 

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