Interest targeting is very important to the success of your Kliken Ads. It is used to target your customer's lifestyles and show them their next purchase. Think of your store, products, and brand when you're picking interest groups. The more specific you are, the better your ads will perform.
As you selected different interest groups to target, there will be an estimated audience size. For example, if you're targeting Beauty Supplies, there may be over 3 million people interested in beauty supplies. If you also selected Hair Accessories, that may have 1 million people. However, the number of people that fall into both categories may be 750,000, and that will be the group that is targeted by your ads. Our campaigns will optimize towards the best people in that group of 3 million, so do not worry if that sounds like a lot of people!
However, if I were to target people interested in Wood Stoves, I may only have 3,000 people to target my ads to. We suggest having at least 5,000 people in your audience, so in this case, you should try to additional interest groups to include.